Business strategy
A strategy decision is a commitment of attention, capital, and time under uncertainty. Argumont treats your preferred plan as one contestant and asks whether a ...
use case
Validate strategy by trying to break it
Strategy validation is not a workshop that ends in posters. Argumont challenges the preferred plan, demands a real alternative, and writes down what would change the verdict.
Slogans are not options
'Win the category' cannot be scored. 'Hire eight account executives in two cities this half' can. Unpack the plan until options are concrete.
Related pages
Decision intelligence
Decision intelligence is not a chatbot with a strategy accent. It is the practice of making a choice inspectable: what was compared, what evidence was used, wha...
Test a strategy
A strategy that cannot name what would reverse it is a brand line. Testing is cheaper than a failed year, and it is more specific than a SWOT grid.
Use cases
A use case is a job: challenge, compare, research, test. It is not the same as a decision type. Pricing can use several of these jobs.
Validate this strategy
Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.
Validate this strategy