Market entry
Market entry fails when 'go' is treated as a single bit. Argumont compares direct entry, partnership, acquisition, and wait, with distribution and regulation ke...
use case
Compare markets by how you would actually sell
Market comparison fails when TAM is the headline. Argumont scores how the first customers buy, what licenses cost, and whether the core business would be neglected.
Waiting is a market choice
Not entering this year is an option. It has competitive risk. It also has focus benefits. Score both.
Related pages
Enter a new market?
Entering a market is rarely a single yes. It is a choice among direct sales, partnership, a localized product, or waiting until a constraint is gone. Scoring on...
Pre-mortem
A pre-mortem asks the team to imagine it is a year later and the project is a disaster, then to write that history before you commit.
Use cases
A use case is a job: challenge, compare, research, test. It is not the same as a decision type. Pricing can use several of these jobs.
Compare market options
Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.
Compare market options