Pricing
A price encodes who you can serve, who you cannot, and whether high-cost users can make the unit economics fail. Argumont scores competing packaging options aga...
decision
Price and premium are different operating systems
Teams often want premium margin with discount-volume math. That is two strategies wearing one deck.
What to separate
Who pays, what they compare you to, cost to serve that customer, and whether your channels can hold a premium story.
How Argumont would run it
Treat 'cut price to win volume' and 'hold price and refuse the wrong customer' as executable options. Evidence of willingness to pay is a claim, not a hope.
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Should I raise prices?
Raising list price feels like the obvious move when costs rise or a competitor looks expensive. It is often the wrong move if heavy users already sit on thin ma...
Decision Library
These pages are public educational content. They are not your workspace decisions. Each one describes a kind of choice, the evidence it needs, and how to run it...
Challenge the pricing story
Argumont challenges assumptions, researches evidence, compares competing approaches, and produces an inspectable verdict. You keep the final decision.
Challenge the pricing story