Marketing
Marketing choices often look decided because a channel is fashionable. Argumont compares spend, sequencing, and the option to stop, using evidence status instea...
role
Agencies need recommendations that can be reopened
Agency work often ends when the slide is sent. Clients then ask, months later, why a channel was chosen. Argumont keeps the contest attached to the recommendation.
Do not outsource accountability
The agency still owns the advice. Argumont records how it was tested. That is a better artifact than a mood board.
Related pages
Consultants
Advisory work is often delivered as a polished answer. Clients increasingly ask how the answer was tested. Argumont is a way to show the opposition, not only th...
Decision history
Each decision in Argumont keeps its analysis and later steps together. That is the product's memory. It is not a public page and not a dump of every token.
For teams
These pages are for people with different incentives. A founder, a security lead, and a consultant do not need the same speech with the noun replaced.
Record this client recommendation
Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.
Record this client recommendation