Product Decisions
A roadmap slide is not a decision record. Argumont forces the preferred feature or launch to compete with an executable alternative.
learn
The rejected option is part of the decision
If the alternative is not on the table, the preferred option is competing with a vacuum. Vacuums lose.
What it means
Choosing A spends the time, capital, and attention that could have gone to B. B should be something you could actually do.
How Argumont uses this
The Alternative Builder is supposed to produce an executable third path, including doing nothing when that is the real rival.
Related pages
Reversible vs irreversible
A reversible choice can be a cheap experiment. An irreversible one should survive challenge before you spend the option to unwind.
Find a better option
A trivial variant of your plan is not an alternative. This flow is for forcing a serious search, then scoring what is found against the original.
Build vs buy
The slogan hides the real options: build, buy, assemble, or decline the capability. Argumont scores those paths on time to value, lock-in, and operational owner...
Learn
These articles explain methods Argumont uses in the product. They are a standing library on scoring, confidence, evidence, and related methods.
Name the real alternative
Argumont challenges assumptions, researches evidence, compares competing approaches, and produces an inspectable verdict. You keep the final decision.
Name the real alternative