question

Launch, wait, or launch a different thing?

Teams treat launch as a ceremony. The decision is whether this product, in this form, is the best use of scarce attention versus killing it, narrowing it, or waiting for evidence.

What evidence matters

Willingness to pay from people who can buy, cost to serve at realistic usage, and a distribution path that is not 'it will go viral.' Founder conviction is a claim type, not independent proof.

How Argumont treats it

The launch plan is a contestant. A challenger should try to kill it. An alternative might be a narrower product or a delay until a constraint is gone.

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These pages answer a search the way an operator would: what the question hides, what evidence is needed, and how to run it in Argumont.

Challenge the launch plan

Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.

Challenge the launch plan