Founders
As a founder you are paid to decide under scarcity. You are also the person most in love with the current story. Argumont is the structured opposition that a co...
use case
Evaluate the idea as a contestant
A business idea is a bundle of product, customer, and cost claims. Argumont unbundles them so a strong story cannot hide a weak mechanism.
When to use it
Use this before you quit a job, raise, or spend six months building. The idea you love is option A. It may lose to a narrower wedge or to waiting.
What gets tested
Who pays, why they pay you, what it costs to deliver, and what a copycat does. Compliments from friends are opinions.
Related pages
Startups
Early companies make irreversible choices while still guessing. Argumont is built for founders who want opposition before they spend the next six months proving...
Should we launch?
Teams treat launch as a ceremony. The decision is whether this product, in this form, is the best use of scarce attention versus killing it, narrowing it, or wa...
Use cases
A use case is a job: challenge, compare, research, test. It is not the same as a decision type. Pricing can use several of these jobs.
Evaluate this business idea
Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.
Evaluate this business idea