Find a better option
A trivial variant of your plan is not an alternative. This flow is for forcing a serious search, then scoring what is found against the original.
use case
Search for a better option on purpose
Many debates only have two chairs. Argumont's alternative builder is instructed to propose a path that is not a cosmetic rename of A or B.
When to use it
Use this when you suspect the shortlist is incomplete. Hybrid packaging, a thinner product, dual-sourcing, or delay often beat both loud options.
The framing is: evaluate my idea but actively search for an alternative that is better.
What 'better' means here
Better is not more creative. Better is higher on the stated criteria after challenge and evidence tests. A clever idea that depends on an unsupported assumption should lose.
Related pages
Pricing
A price encodes who you can serve, who you cannot, and whether high-cost users can make the unit economics fail. Argumont scores competing packaging options aga...
Counterfactuals
A counterfactual is an alternate world: if churn did not fall, if the vendor missed the SLA, if the hire left in a year. You score that world too.
Use cases
A use case is a job: challenge, compare, research, test. It is not the same as a decision type. Pricing can use several of these jobs.
Find a stronger option
Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.
Find a stronger option