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Pros and cons are a start, not a verdict

A pros and cons list is a reasonable napkin. It rarely says how much each line weighs, which lines are assumptions, or what would reverse the call.

Equal bullets are a hidden weighting

If every con looks as large as every pro, you have not decided. You have formatted indecision. Argumont requires weights that total 100%.

Missing alternatives

Pros and cons of option A do not create option C. Argumont's alternative builder is instructed to search for a materially different path.

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Versus a decision matrix

Weighted matrices are a classic operations tool. Argumont uses criteria and scores too. The difference is the surrounding record: claims, verification, risks, c...

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Decision criteria

Criteria should be named before options are scored. Weights should reflect the actual trade, not the slide that needs to look balanced.

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Find a better option

Many debates only have two chairs. Argumont's alternative builder is instructed to propose a path that is not a cosmetic rename of A or B.

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These pages describe product differences. Where we mention another company, we stick to what that product is generally for. We do not invent their pricing, benc...

Replace the napkin list

Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.

Replace the napkin list