Compare options
When you already have two or more serious alternatives, Compare Options keeps the contest on criteria rather than on which story is more charismatic.
use case
Comparison work fails when each option is described in a different language. Argumont holds options to the same criteria, then lets you open every score.
Use this when A and B are already on the table: two vendors, two candidates, two architectures, two markets. The framing is: compare A and B and identify the stronger choice, including the chance that neither is warranted yet.
A matrix can list numbers. It rarely records claim types, evidence status, or an appeal. Argumont stores the contest so you can return later without rereading a chat.
Compare a reseller motion and a direct sales team for Germany. Include wait-until-packaging as a third option if it is real.
When you already have two or more serious alternatives, Compare Options keeps the contest on criteria rather than on which story is more charismatic.
A matrix is a table: options as rows, criteria as columns, weights on criteria, scores in cells. The math is simple. The honesty is not.
Two options still need criteria. If you skip that step, you will discover that option A is better at the things option A is better at.
A use case is a job: challenge, compare, research, test. It is not the same as a decision type. Pricing can use several of these jobs.
Argumont challenges assumptions, researches evidence, compares competing approaches, and identifies the strongest decision.
Compare your options